Guides

How to run a business on WhatsApp. Getting verified, taking payments, and what Meta actually charges.

Straight answers to the questions businesses ask before putting customers, orders and money through the WhatsApp Business Platform.

What Meta requires, how business verification works, and what you need in place before customers can message you.

The free app suits one phone and one person. The Platform suits a team, automation and payments. A plain comparison.

Generating a secure checkout link in the thread, confirming the receipt, and settling straight into your own account.

How Meta's per-conversation pricing works, which conversations you pay for, and what to budget as volume grows.

What the verified badge actually signals, what Meta looks for, and why your customers should never see a vendor's name.

Handling premium questions, renewal payments and claim tracking in one thread, with every answer traced to a policy document.

Browsing, ordering and automatic delivery over WhatsApp, and when a chat catalogue beats building a storefront.

Encryption, per-business isolation, least-privilege staff access, and what the Ghana Data Protection Act asks of you.

Why you cannot message a customer freely after 24 hours, how templates get approved, and how to plan around both.

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